What’s On in Basingstoke on New Year’s Eve?

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
27th December 2007.

What’s On in Basingstoke on New Year’s Eve?



New Year’s Eve is a family affair at The Academy Basingstoke when adults will be treated to a disco and a performance live on stage by a top party band, 60’s pop legends Marmalade. But children are not forgotten as there is a childrens’ disco in the Function Room.

Over the last year, the Worting Road venue has seen an amazing array of celebrities –including household names such as Paul Young, Toyah Willcox, Spike Edney and George Hamilton IV – performing at the family entertainment venue. There have also been some of the top tribute bands performing the music of an equally wide range of stars, from George Michael and Madonna through to Queen and Meatloaf. Plus, of course, local bands and upcoming pop singers such as Natalia have also been given the opportunity to showcase their work.
So, it is only fitting that they end the year with original stars who will treat the audience to a polished performance including some of their top ten hits such as ‘Ob La Di Ob La Da’, ‘Falling apart at the seams’, ‘Reflections of my life’ and ‘Cousin Norman’.

The show starts at 8pm with a disco from DJ Ivan Axford taking it through to 2am close. The childrens’ disco is for 8 years of age and older.

Tickets are available priced £15 for the show, £25 for VIP tickets to include a full Chinese buffet and glass of Champagne, and £5 for the childrens’ disco are available from the club.


Further information is available at http://www.academyclubs.com/ or by telephoning 01256 327273.

ENDS



Note to Editors

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Sport Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).




Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/




This press release was distributed through PRESSBOX: http://www.pressbox.co.uk/detailed/Entertainment/What_s_On_in_Basingstoke_on_New_Year_s_Eve__163782.html

Taxation specialist in Indian sub-continent appoints Europe PR consultancy

TaxAcademia of India has announced the appointment of UK-based Headline Promotions, Press & PR as its European marketing and public relations consultant.

Mr V.M.R.Vincent (pictured above) is the proprietor of TaxAcademia offering professional management & advisory solutions in indirect taxation of India. Mr. Vincent has a statutory qualification as ‘Authorized Representative’ to represent clients before the Departmental authorities and the Customs, Excise and Service Tax Appellate Tribunals in the whole of India.

Mr Vincent, a leading indirect taxation expert in India, made the announcement in Bombay following discussions with John Hicks, Managing Director of Headline Promotions, Press & PR.

In view of the complicated taxation problems faced by the UK & European multi-nationals in respect of their operations in India on account of constant changes in Policy and Law, the firm has now decided to offer its expert management & advisory services to the global clients. Mr. Vincent has the benefit of over 20 years of intense professional experience in implementation of Central Excise, Customs & Service Tax laws in most part of India viz. Maharashtra, Goa, Gujarat, Rajasthan, Haryana, Punjab, Uttar Pradesh, Delhi and Union Territories.

Mr Vincent’s expertise will be of particular benefit to :

i) Manufacturing industries
ii) Service and Financial Industries
iii) Marketing & Distribution entities
iv) Import-export clients
v) International Traders
vi) Policy makers on international taxation
vii) Legal Advisors and Consultants

The expert services are provided in respect of independent and ancillary manufacturing units, 100% Export-Oriented Units, Free Trade Zone Units, Hardware & Software Technology Park, Bio Technology Park, Special Economic Zone units, prescribed under the Foreign Trade Policy of India from time to time.

The management & advisory services embrace the following areas amongst others:
1. Assistance in initial setting up of business units in India
2. Facilitation in obtaining statutory registration from respective Tax Departments, maintenance of statutory records, filing of periodical returns, CENVAT and VAT credits scheme, special permissions and representation to Government on specific issues
3. Professional advice for adoption of correct Transaction Value for the purpose of tax assessment along with statutory abatements, if any, and latest case laws
4. In respect of import-export activities, expert advice in respect of the most beneficial scheme under Advance Licence, Advance Authorization, Duty Exemption Entitlement Scheme, Duty Free Replenishment Scheme, Duty Exemptions Pass Book Scheme, Export Promotion of Capital Goods Scheme, 100% Export-Oriented Units Scheme, prescribed under the Foreign Trade Policy of India from time to time as well as Special Economic Zone units
5. Comprehensive Revenue Risk Assessment Audit and statutory compliance
6. Day-to-day monitoring of changes in laws, notifications, policy, procedure, and dynamic evolution of case laws
7. Training package to the management professionals for critical compliance and assimilation
8. Complete handling of dispute resolution by representing matter before the departmental authorities with defence submissions, filing of Appeals and arguing the case before Commissioner (Appeals), Appellate Tribunal, Settlement Commission, Central Board of Excise & Customs, etc
9. Special study on industrial problems and effective representation

The role of Headline Promotions, Press & PR will be to raise the profile of the practice and to facilitate easy access to their specialist advice. It is hoped that Mr Vincent will be a regular visitor to Europe during 2008 to undertake personal consultations and to speak at important import-export business events.

Mr Victor Vincent may be contacted direct at: vmrvincent@rediffmail.com. The website www.TaxAcademia.com is under construction presently.

All media enquiries to john@headlinepromotions.co.uk. Invitations to speak at conferences or seminars should also be addressed to John at this e-mail address.

Press release published through Pressbox

Michael Jackson live at The Academy

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
18th December 2007.

Michael Jackson live at The Academy



The performer Navi, who has appeared alongside the legend himself, will bring his Michael Jackson tribute show back to The Academy Basingstoke this Saturday evening.

This is not Navi’s first visit to The Academy as he entertained at the venue earlier in the year and was so well-received that he was invited back for a Christmas special.

Navi has travelled extensively around the globe performing in over 100 major cities, his show is truly world class. He has received global exposure on many TV networks and his involvement in this field has ranged from interviews to adverts, pop videos to film appearances and magazine front covers.

In the VH1/MTV documentary “The fabulous life of Michael Jackson”, Navi was credited as Michael Jackson’s ‘clone’, this was aired across their global network.

Navi’s greatest achievement was being a decoy for Michael Jackson on several occasions. He has also performed in front of Michael Jackson in New York (2002) and had the honour of being the opening act at Michael’s 45th birthday party in Los Angeles (2003) in which he received a standing ovation from the man himself. After being invited as a guest, Navi visited ‘Neverland Ranch’ the following day.

Tickets are available priced £10 on the door (over 18’s only); there is a discount of £3 for members of the club. Further information is available at http://www.academyclubs.com/ or by telephoning 01256 327273.

ENDS



Note to Editors

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Sport Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).

Navi’s website can be found at: http://www.kingofpop.co.uk/




Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/

Christmas Eve treat for Windsor clubbers

Okay, so it's not a Wednesday, but WOW! Wicked on Wednesday season at Chicago Rock Cafe Windsor ends the year with news that hearthrob PC Will Fletcher from The Bill, is to see his Christmas Day in at the popular nightclubs and bar.

Well, actually it is actor Gary Lucy, a firm favourite with fans who have followed his TV career right from "Hollyoaks" through "Footballers' Wives" to his current success in ITV's hit series "The Bill".

He will be joining customers at Chicago's on Christmas Eve to help everyone get into the festive mood, complete with a disco through til 2am.

We hope to see you there!

Media enquiries to Headline Promotions, Press & PR

Gary Lucy to see Christmas in at Windsor venue

Hearthrob PC Will Fletcher from The Bill, is to see his Christmas Day in at Chicago Rock Cafe Windsor.

Well, actually it is actor Gary Lucy, a firm favourite with fans who have followed his TV career right from "Hollyoaks" through "Footballers' Wives" to his current success in ITV's hit series "The Bill".

We hope to see you there!

Media enquiries to Headline Promotions, Press & PR

Snooker legend Willie Thorne takes to the road

Snooker legend, Willie Thorne, is to offer sports venues the opportunity to participate in his unique "WT-UK Tour 2008".

Sports venues can take the opportunity to build customer loyalty, raise their public profile in a very positive way and to reach a new audience by engaging in Willie's UK Tour next year.

It is planned as a series of day long events - limited to 12 in number across the UK - where Willie will spend time through an exhibition and tricks shots, coaching Masterclass sessions and acting as the after-dinner speaker at evening dinners (possibly as charity fuindraisers to support the venue's favourite local cause).

He would be available for media interviews prior to the day to give publicity to forthcoming events and pre-event PR would be handled by Headline Promotions, Press & Public Relations.

All events would all be listed on Willie's website: http://www.thegreatwt.co.uk/.

Don't miss out - to book your special event with the living legend that is Mr Willie Thorne please call John Hicks 07771 575 654 or e-mail him john@headlinepromotions.co.uk

Headline Promotions goes global with Dr Planet

Steve Hennessy is Dr. Planet and he has always had his head in the stars!



An entertainer of international experience for 38 years Steve has developed "Dr. Planet" - a combination of musical culture and curriculum-based information on the solar system.A parent and former school board member he is keenly aware of the need to supplement the subjects taught in school with material that is innovative and fun.

Dr. Planet captures the children's imagination with cleaver lyrics, catchy songs that combine useful information with having fun. Music is a common denominator that can be used to convey subject material as well as the pure enjoyment derived from listening and participating.

As a world traveled and now, interplanetary musician Steve has found the response to music is the same everywhere, creating an impact that has no bounds or limitations. Music presented in a variety of styles and forms also enhances the discovery of the art itself.

Combined with curriculum based subject matter makes it all the more special.

Steve lives with his wife and family at his spaceport nestled in the Pocono Mountains of Pennsylvania. He is currently planning a tour of Europe in 2008 and has enlisted the support of the well-respected Headline Promotions, Press & Public Relations agency in the UK to pave the way for that exciting new development in the exposure of Dr Planet to a whole new audience.

John Hicks, Managing Director of Headline Promotions said: "Dr Planet plans to continue to update his travels through the solar system on his website which Headline Promotions, Press & PR will help promote across Europe! We are delighted at this opportunity to work with such a renowned, globe-trotting, educator and entertainer".

Further details about Dr Planet can be found at http://www.dr-planet.com/


This article first appeared in Basingstoke Business News - November 2007

Award Winning US Comedian Don Barnhart appoints UK Management

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
November 21st 2007.


Award Winning US Comedian Don Barnhart appoints UK Management

Basingstoke-based performer management and representation agency, Headline Management, has been appointed by the 2007 winner of the American Idol Comedy Contest to trailblaze for a planned tour of Europe in 2008.

A resident of Las Vegas, DON BARNHART JR is an award winning comedian, author and filmmaker.

He is the 2007 winner of the American Idol Underground's Big Push 2 Comedy Contest and recently wrote, directed and stars in the independent film, "China Dolls".

Don is also a contributing author on the book , "I Killed: True Stories of the Road from America's Top Comics". He can be heard regularly on The Bob & Tom Show, XM and Sirius and was seen frequently on MTV, Friday Night and An Evening at The Improv.

He is a regular headliner at the top comedy clubs across the country like The Improv and Punchlines.

Don also tours regularly for The USO and Comics On Duty entertaining the troops around the world. He has also been a guest speaker for such top corporate clients as DARE, Prudential, PartyPoker.Com and Alanon.

A graduate of the infamous Second City Conservatory Program in Los Angeles, Don has written, produced and directed several sketch shows and comedy DVD's along with writing several original sit-coms and feature films.

Venues wishing to book Don are invited to contact Astrid at Headline Management (www.headlinemanagement.co.uk) on 07881 708975 or e-mail her on astrid@headlinemanagement.co.uk

ENDS


Note to Editors:

Check Don out at:
http://www.donbarnhart.com/Don Barnhart's WebsiteDon Barnhart on MySpaceDon Barnhart's Company - Chucklehut EntertainmentDon Barnhart's Feature Film - China Dolls





Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk

http://www.headlinepromotions.blogspot.com/
http://www.headlinepromotions.co.uk/
http://www.headlinemanagement.co.uk/

Headline Promotions negotiates special deal for radio advertisers

Advertising and Sponsorship on CMR Nashville Radio
– across Europe, the US and Canada



Headline Promotions, Press & PR are pleased to announce a special deal for clients’ campaigns booked with CMR Nashville Radio by 21 December 2007.

The promotion is suitable for performers wishing to promote new albums or businesses wishing to reach audiences in Europe and the US/Canada.

CMR Nashville recently celebrated its first year broadcasting 24/7, featuring the best mix of Country Music from over 20 presenters from around the world, by welcoming its millionth visitor to their ever-popular website.

They pride themselves in covering all styles of Country Music and reflect the popularity from various parts of the world with programmes from our studios in the USA, England, Ireland, Canada, Australia, Germany, France, Brazil and Scotland.

To celebrate their first Birthday they have extended schedules and included four new shows from the USA, and the UK.

Take a minute to look at their new schedule on their home page, and see the vast variety of shows to suit all tastes. They have today’s Country, Classic Country, Americana, Bluegrass, Texas Music, Indie Country, Irish Country, and Australian Country along with so much more. We also make it possible for most shows to be repeated at different times to suit various time zones around the world. CMR Hot is their other 24/7 service broadcasting non-stop country hits without presenters.

Internet Radio listeners have increased world-wide and Internet Radio is now globally accepted by the industry and public alike. The growth of stand alone Internet Radios have also increased in sales, with over 20 models available with prices as low as £40 UK for some basic models.

We have just been invited by Nokia Phones to have both CMR Nashville and CMR Hot added to their Internet Radio network of stations that are now available world-wide to their mobile phone users. This also means that with the use of Bluetooth you can listen to your favourite radio station in the car. This will again increase the listeners to Europe’s #1 Country Music Service.


CD Promotion for Artists and Labels
Budgets can be tight for promoting a new CD with various media outlets available. So, we are offering a month’s promotion for £300 ($600). You will receive the following…

· A 30 second commercial played at least 100 times
· A banner on the site with the album sleeve with a click through to your site.
· Album of the week featured in the Album Zone show, with a full track played each weekday of that week. The album sleeve featured on the home page as part of the 3 albums picked for that week.
· Interview with one of the presenters to back up the promotion

Sponsorship of a Programme by commercial sponsors
CMR Nashville Radio have a wide range of various programmes each week of various styles of Country Music and now some of the programmes come from other countries including Australia, Ireland, Brazil, Germany and soon Spain and France. Current sponsors include The Tennessee Tourist Board, Just Tennessee, The Americana International Festival, Guilfest, Acoustic Energy, Mad Gold, FM Footwear, and Paragon Associates

The cost is £100 ($200) per hour per week with a minimum contract of 13 weeks. You will receive the following…

· A 30-second commercial made or we will use one you may already have, and this will be played a minimum of 100 times in each month.
· A banner on site, with a click through to your site for the duration of the contract.
· Your name will be associated with the programme and will be added to all schedules with a click through to your site. The presenter will talk up your company or product within the programme and refer to the sponsorship at each junction. Competitions or promotions can also be included in the shows.

All commercials will also be played on their other radio service CMR Hot, which will mean you will get a further 100% plays included in the price. CMR Nashville and CMR Hot have just been added to the Nokia Mobile Phone Internet Radio Service available on all Nokia Phones.

Each package will include a press release announcing the promotion. This will be distributed across the music industry and the worldwide web by Headline Promotions, Press & PR free of charge!

Destination Basingstoke for Dutch singer from the US

PRESS RELEASE:

Tuesday 13th November 2007

Basingstoke UK

Destination Basingstoke for Dutch singer from the US

She is beautiful. She is a singer. She is hugely popular. She is from Holland. She currently works in the US. She has a new CD on sale now. And she is on her way to Basingstoke.

Dutch singer Shannah has really found her mission by performing, writing, and singing having worked with several rock’n’roll, 60’s music and country bands since she was 17 years old but a passion for country music has brought out her song writing skills to great effect.

Shannah has appeared in a number of DVD recordings, major shows, radio/magazine interviews and now her new CD "Don't Move” from which she is hoping that "Mi Destino" will be released as a single later this year. In the meantime, this popular singer will appear on the stage of The Academy in Worting Road, Basingstoke on Saturday 24th November when she makes a special guest appearance.

Shannah’s website is a huge hit on the worldwide web and can be viewed at Shawn Harvey from the US and blind Christian singer Tony Frost from the UK are also making guest appearances.

This spectacular show is a fundraiser for The Roy Castle Lung Cancer Foundation, the only charity in the UK dedicated to defeating lung cancer which is surprising considering that lung cancer is the biggest cancer killer of both men and women. Despite this, they receive neither government nor lottery funding for their research and, therefore, rely very much on the goodwill and support of the public, including support from events such as this special event.

The Academy Basingstoke, on the Moniton Trading Estate in Worting Road, is the area’s only 24 hours, 7 days a week, Snooker, Pool and Nine Ball centre and live music venue. The doors open at 8pm and goes on til late with live DJ entertainment from special guest DJ and MC, Lee Williams. Admission is a £5 donation to the charity. Further details are available on the Academy website (http://www.academyclubs.com/).

ENDS

Note to Editors There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh . All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Fun Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.(http://www.academyclubs.com/).

Further details of the charity are available at: http://www.roycastle.org/

Tickets are available on-line at www.academyclubs.com

Media enquiries to: John Hicks M.IDM

Headline Promotions, Press & PR

Mobile: 07771 575 654Fax: 0707 520 9717

john@headlinepromotions.co.uk

Author Greg Waggett appoints media consultant

Author Gregg Waggett is pleased to announce the publication of his first book "In My Blood".

A true story, this book is about a man drawn into the world of private security and logistics after he is forced to quit his business. He encounters different cultures, searing temperatures, bombs, menacing officials, and the threat of expulsion.

An erstwhile warlord in Africa becomes an unlikely ally. At one point, he is arrested, escapes – but is then faced with an agonising dilemma.

There are many lighter moments, too. His fascinating and vivid accounts are written with verve and pace. They take you not just to Iraq, but also to Libya when it was a rogue state, Kuwait, East Africa and the Sudan. In summary, ‘a rich account, skilfully blending a life in security with military tactics, political commentary, travelogue and high comedy’.

Much more than a ‘bang-bullets-and-blazes’ story, this book is a must-read with broad appeal.

Greg Waggett’s enthusiasm for experiences abroad was kindled by an overland trip to Nepal in 1970, a time when going through places like Afghanistan and Iran was comparatively staightforward.

Following this, he joined the British army, firstly as a rifleman, then as an infantry officer. He left after eight years which saw six tours in Northern Ireland, and worked in Libya in agri-business operations for another eight years. (He was in Tripoli, the capital, when the US carried out punitive bombing raids in 1986 – a dramatic and terrifying event which is described in one of the book’s chapters.)

After his time in North Africa, he set up and ran a design and advertising agency in Cambridge.

Two fundamental changes in circumstances led to him working overseas in the insecure world of private security in 2004.

The book, published by Oak Publishing, is a compelling read and is available from them or direct from Greg's website.

Media relations for the publication are being handled by Headline Promotions, Press & PR of Basingstoke.

Read about Greg's book in The American Chronicle - November 2007

RASASC - PR and media relations for a not-for-profit organisation

The Rape and Sexual Abuse Support Centre is a charity, founded in 1992, with the aim of helping male and female survivors of rape or sexual abuse across Surrey. Clients can talk in confidence using the Helpline or through attending individual counselling sessions or same sex group self-help meetings.

Guildford-based RASASC provide a confidential and caring range of services to anyone whose life has been affected by rape or sexual abuse, whether recently or in the past. Sexual abuse can affect people in many different ways. Often there is no one for the abused person to turn to, no one with whom to share their feelings. Sometimes it is easier to talk to a skilled helper. Someone who can be relied upon to listen carefully and sympathetically, without making judgements.

Headline Promotions, Press & PR are delighted to support the admirable work of this invaluable charity by providing PR and media relations support.

Our initial work has been to come up with a ten-point action plan for 2008 which we are steadily working our way through with the help of staff, volunteers and management.

No faking it for rock fans in Basingstoke

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
2nd November 2007




No faking it for rock fans in Basingstoke

The Academy Basingstoke is featuring rock music’s current talking point, “NEVER THE BRIDE”, live on stage on Saturday 17th November 2007, back by popular demand.

Never the Bride's Nikki Lamborn and Catherine Feeney first met on stage at a jam session in a London pub.

Instant rapport and a similar taste in music and direction, lead to more jamming before Nikki from Bristol and Catherine, better known as Been, from Glasgow, formed a song writing collaboration.

Nikki commuted to write, gig and busk in Covent Garden. Never the Bride was born and the duo built up a core following around the capital.

Their live reputation went from strength to strength and big support slots followed from The Who, ZZ TOP and The Pretenders. After successfully supporting The Who, a personal call from Roger Daltrey lead to Nikki and Been joining Daltrey, Alice Cooper, Paul Rodgers, Peter Frampton and a few more rock gods on The British Rock Symphony Tour. The band toured the UK, Europe and Australia with the Orchestra, making a huge impression with their interpretation of Led Zeppelin's Kashmir and Stairway to Heaven.

Their first performance at The Royal Albert Hall is a key moment in Nikki and Beens' lives. Roger held up both their arms and said to the audience who were going crazy, "What d'ya reckon then? Nikki Lamborn has the best female rock voice since Janis Joplin and I know what I'm talking about, I knew Janis."

"After The Rock Symphony Tour ended in Australia, we decided to stay awhile and write some songs," explains Been. "We did a Thelma and Louise, rented a car and drove across the country drinking tequila in small bottles.”

"The money had run out by the time we reached Sydney, but luckily it was around the time of The Olympics and there were lots of people to entertain. Our busking skills paid for the song-writing trip and some of those songs are on our album, Surprise!"

Nikki's powerful presence and strong vocals has been described as Tina Turner and Robert Plant rolled into one. Her incredible voice came under the spotlight while coaching a Cambridge choir girl in the ways of rock for Channel 4's “Faking It” series.

Been, keyboard player and occasional guitarist, is the main composer behind the songs that, together with Nikki's voice, make Never the Bride unique.

Other band members include Murray Gould on guitar, who has played with Elton John, Dido and Faithless, and Greg Harwood on bass, who has played with every one from Ronan Keating to James Brown. Drummer John Tonks repertoire includes Steve Winwood and the Sugarbabes.
As a response to their growing fanbase worldwide, the band have recorded a DVD rockumentary, entitled For Richer For Poorer, highlighting life for a rock band on the road both at home and abroad.

The band may have been one of rock’s best kept secrets but, following widespread exposure as Dame Shirley Bassey reached the charts at number 10 with a cover of their song “The Living Tree” and they appeared with her at Glastonbury earlier this year, they are playing selected dates across the UK, including The Academy in Worting Road Basingstoke. Visit www.neverthebride.com for details.

This event is sponsored by Mad Gold Barbados Rum which is a firm favourite amongst rock fans but is growing in popularity generally as more and more bars and venues across the UK are putting it on their shelves.

Full details of this event and other original artists appearing live at The Academy in 2007, alongside their popular tribute band shows, are available on the venue’s website (http://www.academyclubs.com/) which is updated regularly or by telephoning 01256 327273.

Tickets are priced £10 on the door.


ENDS


Note to Editors

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Fun Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).

Further details of “Never The Bride” can be found at http://www.neverthebride.com/
Photographic images are available on this site.

Further details of Mad Gold Barbados Rum can be found at http://www.mad-gold.com/






Media enquiries to:John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/

Charity fundraising tribute to Cliff Richards and The Shadows

Charity fundraising tribute to Cliff Richards and The Shadows

“Stars In Their Eyes” contestant Jerry Richards followed up his television performance by appearing at Sir Cliff’s 60th birthday party at the Dorchester Hotel in London and will shortly appear live on stage at The Academy Basingstoke together with The Evening Shadows to raise money for the Roy Castle Lung Foundation.


This spectacular show, on Saturday 24th November, also includes, direct from the US, rock’n’roll and country singer Shannah (pictured above) who was born in Holland but who is pursuing her career Stateside. Shannah will be performing tracks from her recently-released album.

Also supporting the main act is singer/songwriter Tony Frost who managed to progress through several stages of television’s “X Factor”. His repertoire is endless and he has entertained many different audiences with R&B, New Age, Jazz and Soul and his mentors, the great Terry Callier, Josh Groban, Marti Pellow and Michael Buble.

The Roy Castle Lung Cancer Foundation is the only charity in the UK dedicated to defeating lung cancer which is surprising considering that lung cancer is the biggest cancer killer of both men and women. Despite this, they receive neither government nor lottery funding for their research and, therefore, rely very much on the goodwill and support of the public, including support from events such as this special event.

Jerry’s musical career started at the age of 8 when his father taught him some guitar chords. Later an aunt asked him to sing Cliff’s ‘The Next Time’ - no doubt feeling he would be able to make an impressive rendition. These events helped to set Jerry on the way to many years of music and singing and, of course, with his natural voice being so like early Cliff.

Jerry’s first band was State Patrol which saw him singing and playing guitar. In 1994 he appeared on Granada TV’s ‘Stars In Their Eyes’ as Cliff singing ‘The Young Ones’. Around the same period he was with a Shadows band called The Reflections alongside ex. Shadow Alan Jones (coincentally, with whom I worked in the 90's when I organised a cancer charity gig with the legendary Bruce Welch).

He later teamed up with The Evening Shadows, and during this time appeared at many venues including a Shadows event at The Bonnington Hotel in London playing to an appreciative audience which included some members of The Shadows past and present.

In the later 90’s when The Evening Shadows ‘retired’, Jerry got a new Shadows band together known as The Shadz.

Along the way Jerry has often guested with other bands and musicians, and has been asked on numerous occasions to do guest and solo spots at a variety of functions and events.

Now back with the recently re-formed Evening Shadows the future’s looking busy for Jerry as one of the finest early Cliff performers.

The Academy Basingstoke, on the Moniton Trading Estate in Worting Road, is the area’s only 24 hours, 7 days a week, Snooker, Pool and Nine Ball Hall and live music venue. The doors open at 8pm and goes on til late with live DJ entertainment from special guest DJ and MC, Lee Williams.
Admission is a £5 donation to the charity. Further details are available on the Academy website (http://www.academyclubs.com/).

Further details of the charity are available at: http://www.roycastle.org/

Tickets are available on-line at http://www.academyclubs.com/

Country music radio station is selling ice to Eskimos!

I do like success stories, especially English businesses doing well in this adverse economic climate so the success of internet radio station, CMR Nashville, led by the human equivalent of a cat with nine lives, Lee Williams, is a tale worth telling.

A year ago, Lee (pictured left, with me) and I shared a coffee and doughnut (neither of us had started our diet then, and the truth is, we still haven’t!) and he told me of his plan to establish the world’s leading country music radio station. I was sceptical as I knew that Lee had worked on several projects to develop a country music radio station and they had never quite worked out.

So, what was different this time? Well, it was the internet. Previous projects had to bear the huge costs of either hiring analogue radio frequencies or renting space on satellite TV platforms. These huge costs made making money a huge nightmare. The increasing sophistication of the internet meant that broadcasting costs were slashed.

So, I wished Lee well and, because we share a passion for live music, especially country music of all genres, we have kept in contact. My only query was whether or not listeners in the US and Canada would like to tune in to country music on a European radio station.

CMR Nashville, available on www.cmrnashville.net, is now celebrating its first year of broadcasting 24/7, featuring the best mix of Country Music from over 20 presenters from around the world. They rightly pride themselves in covering all styles of Country Music and reflect the popularity from various parts of the world with programmes from their studios in Tennessee, London, Ireland, Canada, Australia, Germany, France, Brazil and Scotland.

The play the best of today’s Country, Classic Country, Americana, Bluegrass, Texas Music, Indie Country, Irish Country, and Australian Country along with so much more. They also make it possible for most shows to be repeated at different times to suit various time zones around the world.

So, how have they done? Remarkably, CMR Nashville has recently reached its first millionth visitor, with the monthly figures steadily rising each and every month. That is impressive by any standard.

The fact that a large proportion of listeners are in the US and Canada is equally impressive. It’s like selling ice to the Eskimos but the proof is there in the listener statistics!

Lee is excited about the future. Internet radio listeners have increased world-wide and Internet Radio is now globally accepted by the industry and public alike. The growth of stand-alone Internet Radios shows little sign of slowing with over 20 models available at prices as low as £40 UK ($80 US) for some basic models.

For CMR Nashville there is a new and exciting development opening up new opportunities for listeners and advertisers. Nokia Phones have added CMR Nashville and CMR Hot, their sister country releases show broadcasting 24/7 without DJ’s, to their Internet Radio Service. This is a network of stations that are now available world-wide to their millions of mobile phone users. It also means that, with the use of Bluetooth, people can listen to their favourite radio station in the car. This will again increase the listeners to Europe’s #1 Country Music Service.

David Allan, a hugely respected UK journalist, TV and Radio Broadcaster is quoted as saying: “CMR Nashville offers the most satisfying all-round programming. It’s my idea of a good country radio station, hugely enjoyable and entertaining (Country Music People magazine November 2007).

Congratulations to Lee and his team. I look forward to another successful year of broadcasting American music back to America!

This article also appears in John's blog in The Telegraph newspaper, London.

and in the American Chronicle syndicated series

Freddie Mercury & Queen: The legend lives on!

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
October 20th 2007.

The legend lives on!

After almost a decade on tour, Mercury is now established as one of the world’s most authentic tributes to Freddie Mercury and Queen.

With a dynamic stage show that fully emulates the true charismatic appeal of rock’s most flamboyant front man, backed up by superbly crafted harmonies and intricate guitar work, Mercury faithfully and accurately recreate the distinctive Queen experience.

On Saturday November 10th, The Academy Basingstoke, in Worting Road , plays host to Mercury supported by DJ Ivan Axford who will take the show through to 2am with his distinctive disco show.

Mercury's first gig was played in humble surroundings at the George and Dragon pub in Derbyshire on 19th February 1999. Tolo Pomar of Romantic Corporation in Spain was in England searching for a Queen Tribute Act to play a summer season in Mallorca - so in stepped Mercury.

Mercury were catapulted into the limelight and won "Best show in Spain Award 1999", returning to Mallorca for two further seasons gaining hundreds of loyal fans who now follow them across the UK.

Mercury's performances have been televised live from Holland to Hungary . A New Year's Eve concert in Dubai was broadcast live by MTV Asia to millions of homes. But perhaps Mercury's most memorable moment was being invited to perform a live gig for Roger Taylor and his friends.

Today, Mercury are enjoying success worldwide, filling large venues and leaving audiences feeling fully entertained by the kind of show Queen themselves would have been proud to deliver.

Tickets for 10th November are available priced £10 on-line at http://www.academyclubs.com/ or over the counter at the venue. Further details may be obtained by telephoning 01256 327273.


The Legend Lives on......... at The Academy Basingstoke !


ENDS



Note to Editors

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh . All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Sport Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).


Further details of Mercury are available at: http://www.mercuryworld.co.uk/

A hi-res photo is available upon request.


Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
http://uk.f867.mail.yahoo.com/ym/Compose?To=john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/

John Hicks honoured for contribution to live country music

One of the highlights of 2007 has to be last Saturday evening when the legendary International Ambassador for Country Music, George Hamilton IV, joined CMR Nashville Radio's Lee Williams to present my CMR Award 2007 for my "contribution to country music" through promoting and facilitating live performances by US and UK performers.

It was such an honour to receive the CMR Nashville Radio Award from Europe's leading country music radio station but to be presented with it by George Hamilton IV was the icing on the cake.

Natalia: Elvis meets young talent

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
18th September 2007


Elvis meets young talent

The Academy Basingstoke brings a unique show to the north Hampshire on Saturday 6th October when their Elvis stage show features a personal appearance by rising star NATALIA, fresh from supporting the UK Girls Aloud Tour.

John Hicks, General Manager of The Academy said: “From Denmark to Dubai, Suspiciously Elvis is respected around the world for his amazing vocal quality and performance skill. He faithfully and brilliantly re-creates those memorable early seventies Las Vegas concerts when The King was at the height of his reign.””With first rate production values and supported by his own rock band, with the Nevada Horns and Memphis Belles backing vocals, he never fails to provide the most fantastic evening of high energy rock'n'roll!” John added.

As if that is not enough of a draw, John has announced a special treat for all music lovers, as upcoming singing sensation, Natalia, is making a personal appearance to give everyone a taste of her forthcoming album launch.

Pop on the rocks - shaken, stirred and uncontrollably intoxicating! That’s the phenomena of the awesome Natalia, a highly spirited, spanking fresh talent who literally grabs pop by the scruff of the neck and customises it with her own personal expression of rocky/soul. Natalia’s debut single, ‘Pretty Like Me’, kicks loose on February 4 2008 from the Upper Eleven Records stable and promises to smash the boundaries of pop as we know it.

With her alluringly seductive vocals chiselled onto a bed of sassy, confident pop-rock beats, most could be forgiven for assuming that this stunning new artist comes from a US stable of highly preened rock/pop wonders. But, born and raised in Wales, with Christian Lebanese and Greek roots, Natalia is a unique UK gem who’s sure to command special attention from her US counterparts.

Natalia will also smash all rule books as her debut album – set for release in Spring 2008 - presents an unusual cocktail of musical genres from edgy pop/rock to passionate ballads and club tracks. Natalia’s dance background exposed her to many styles of music, teaching her how to adapt her wonderfully textured voice to almost any genre. Add this to her ethos of, “If it feels good…it must be good, regardless of what the rule book says!” and you’ll understand how the album takes the listener on a synthesis of exciting moods, emotions and sounds. The album production team is almost godly too, including names such as; Andy Marvel & Peter Zizzo (Celine Dion, Avril Lavigne, Chaka Khan), J Remy (Kelly Rowland, Fat Man Scoop), Lil Eddie (LL Cool J & P Diddy) ….the almighty list just goes on and on.

Winning a full scholarship to study ballet at Elmhurst, one of the UK’s leading dance schools, Natalia is a classically trained ballerina who’s enjoyed massive success in theatre, TV and music videos. But her true talent was unleashed when she teamed up with producer, K Warren, to create a handful of experimental tracks, the best of which were launched onto MySpace.

Rarely does a new talent attract such a mammoth fan-force as that bubbling behind Natalia. As an unsigned artist last year, Natalia’s tracks reigned supreme at the top of the MYSPACE unsigned artists charts for 6 months, receiving nearly 150 thousand hits between March – December of that year.

At the end of 2006, Natalia signed a major deal with Upper 11 Records under the presidential eye of Mark Shimmel – formally Senior Vice President of Marketing and Artist Relations at Arista and Chief Operating Officer at LaFace Records (TLC, Usher, Tony Braxton, Pink etc).

John Hicks proudly said: “Impressed? We should be! With her debut single and album both set for release at the start of 2008, Natalia is pop dynamite simply waiting to explode. Produced by Mike Mangini (Steve Vai, Extreme, Joss Stone, Annihilator), ‘Pretty Like Me’ is set to add a new raw-cut dimension to pop that’s gotta be heard to be believed. The young starlet has also been kicking it live on stage throughout 2007 as she’s toured with some of the biggest names in the industry, including Girls Aloud, Timbaland and McFly, as well as performing at Amerie’s star-studded launch party.”

To find out more about Natalia’s single & album and her live dates check out http://www.nataliaofficial.com/ and why not visit http://www.suspiciouslyelvis.co.uk/ to learn more about the treat on offer at The Academy on the 6th.

The show starts at 8pm with DJ Danny D. taking the night through to 2am with his ever-popular disco and customer requests.

Admission is £10 on the door, over 18’s only; doors open at 7.30pm. Advance booking is advised and tickets are now available on-line at http://www.academyclubs.com/ where full details of this and other artists appearing in 2007 at the Academy live music venue are available.

ENDS



Note to Editors

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Fun Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).


For further details of Natalia, or to request pictures or an interview, please contact Cat Hockley at Fifth Element on 0207 287 0008 or email cat@fifthelement.biz


Media enquiries regarding this event or The Academy Basingstoke to:John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/

Basingstoke venue honoured for its contribution to country music in the UK

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
14th September 2007.

Basingstoke venue honoured for its contribution to country music in the UK


On Friday 28th September, a Basingstoke venue’s contribution to country music here in the UK will be recognised when the legendary George Hamilton IV presents a special award to The Academy live music venue on Worting Road at his live concert.

The award, sponsored by the leading country music radio station across Europe CMR Nashville Radio, and voted for by musicians themselves will be presented by Mr Hamilton, the International Ambassador of Country Music, “in recognition of The Academy’s development of an enviable live music venue at which country music artists from around the world are proud to perform”.

The Academy has hosted performances by leading UK artists such as Easy Rider, Henry J Smith’s Country Dreams, Cathy McManamon, Rachael Warwick and Brendan Quinn. In addition, top US country stars Hal Ketchum, Lisa O’Kane and Bobby D Sawyer have graced the stage of this unique complex which boasts a snooker & pool centre, sports bar as well as a popular Chinese restaurant.

CMR Nashville Radio station controller, country music TV and radio presenter Lee Williams, said: “The Academy’s support for country music has been received enthusiastically throughout the industry worldwide and is demonstrated by the ability of the venue to attract major acts such as Brendan Quinn, Hal Ketchum and Lisa O’Kane.”

“This was undoubtedly a result of the passion for live music held by The Academy’s General Manager, John Hicks. CMR Nashville Radio is delighted to have been part of this development but the award stems from the buzz within the industry which has generated considerable interest and excitement amongst performers who wish to support the work of the venue.” Lee added.

The presentation will be made at George Hamilton IV’s concert where he is being supported by one of the top UK country band led by Tony Goodacre, awarded the Lifetime Achievement Award at the UK Radio Awards ceremony in 2007 for his contribution to country music. Tickets are available at the venue or its website.

The next big country music event at The Academy is scheduled for Friday 30th November with blind singer David Whitemore. Excerpts from the show will be broadcast on Christmas Day on CMR Nashville Radio across the globe on http://www.cmrnashville.net/ and Basingstoke fans are being offered a unique opportunity to record greeting messages to friends and family around the world. These messages will be broadcast during a special programme “Live from The Academy Basingstoke”.

Full details of these and other forthcoming events are available on The Academy website (www.academyclubs.com) or by telephoning John Hicks, General Manager of the venue on 01256 327273.

ENDS


Note to Editors

Photo: George Hamilton IV

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Fun Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(www.academyclubs.com).

Further details of CMR Nashville Radio can be found at http://www.cmrnashville.net/ or contact Lee Williams on 07956 888587. E-mail: lee@cmrnashville.net

Further details of Tony Goodacre are available at: http://www.countrymusic.org.uk/tony-goodacre/index.html

Local rock band headlines at The Academy

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
September 14th 2007.


Local rock band headlines at The Academy

This coming weekend, 22nd September, popular local rock band “Phoenix”
appear live on stage at The Academy Basingstoke as part of the Worting
Road venue’s innovative live music programme.

Following last weekend’s well-supported blues night, local 60’s/70’s
covers band, "Phoenix” (http://www.freewebs.com/phoenixrock) will
perform the music of the Rolling Stones, Led Zepplin, Pink Floyd and
many other classics on Friday evening in a show starting at 8pm and
going on to 2am, supported by popular local DJ team “Diamond Disco”.

Tickets are priced at a modest £5.00 on the door.

Full details are available on The Academy website
(www.academyclubs.com) or by telephoning John on 01256 327273.


ENDS



Note to Editors

There are three Academy's currently in the South - Basingstoke,
Boscombe and Eastleigh . All operate 24 hours, 7 days a week, and offer
extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues,
they now show live premiership football on Saturday & Sunday
afternoons. In addition to this, professional Darts are available as
well as huge satellite screens with surround sound showing live
sporting events. Discreet but loaded fruit machines offer maximum
payouts and that all-important thrill! The Sport Bars with their light
refreshing décor offer a variety of entertainment for all ages,
definitely not to be missed! The Basingstoke venue also boasts a
function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).

Photo supplied: Phoenix at their last gig at The Academy Basingstoke
May 2007)



Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
http://uk.f867.mail.yahoo.com/ym/Compose?To=john@headlinepromotions.co.uk&YY=6821&y5beta=yes&y5beta=yes&order=down&sort=date&pos=0&view=a&head=b
www.headlinepromotions.blogspot.com

Nightclub Marketing: New UK regulations from October 2007

Operators of nightclubs, bars, pubs, clubs themed bars and late night venues in the UK are reminded of imminent changes to the law

Raising the minimum legal age for tobacco sales:

From 1st October 2007 you must not sell cigarettes, cigarette papers or any other tobacco products to anyone younger than 18.

To comply with the law, signs must be displayed which are at least A3 in size and with lettering no less than 36mm in height.

• In retail premises: “It is illegal to sell tobacco products to anyone under the age of 18”



• On vending machines: “This machine is only for the use of people aged 18 or over”

From October 1st 2007, selling tobacco products to someone under 18 from could lead to a fine of £2,500 and failing to display the statutory notice could result in a fine of £1,000.

John Hicks, operator of a major live music venue in the south of England, suggests "Staff training is essential to ensure compliance with the regulations as even the sale of cigarette papers to under 18's will now be illegal. I also recommend that you check that your cigarette vending machine is close to the bar so that staff can observe it's use; if there is a risk that under 18's can use it without being noticed by staff this could expose you to prosecution."

New national minimum wage rates

From October 1st, eligible workers must be paid the following;£5.52 an hour to adult workers aged 22 and over£4.60 an hour to workers aged 18 – 21£3.40 an hour to workers below 18 who are no longer of compulsory school age

John Hicks reminded operators that where accommodation is provided for employees, the maximum amount you can offset against the national minimum wage is a total of £30.10 a week.

Increase in statutory holiday entitlement

From October 1st 2007 the statutory minimum holiday entitlement will be 4.8 weeks (24 days) which can include bank and public holidays. (This will increase to 28 days from April 1st 2009).

Employees will not have to work a qualifying period to be granted this entitlement but you can restrict the rate at which they take leave in their first year.

Part-time workers must receive annual leave equal to 4.8 times their usual working week.

Coming soon, the resource for all nightclubs, late bars and venues: www.nightclubmarketing.co.uk

Upcoming artists and performers given headline treatment

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
September 15th 2007.


Upcoming artists and performers given headline treatment

Basingstoke-based public relations and marketing consultants, Headline Promotions, Press & PR, are well used to placing their clients in the public eye but are currently grabbing the headlines themselves with the launch of a specialist artist management agency.

Headline Promotions’ Managing Director, John Hicks, has formed an alliance with established live music agent, Astrid Haigh-Smith, to form Headline Management (www.headlinemanagement.co.uk).

John Hicks explained: “Astrid has a strong background in managing and arranging bookings for musicians and artistes. Her passion for live music led her to focus on giving new acts a good start on their career path. That shared passion for live music has led me to working with performers from local bands through to international artistes at the top of their game. It just seemed natural for us to work together on a business footing.”

John also operates a major live music venue in the south of England, is a partner in an internet radio station and an international music publishing company. He said: “Headline Management will offer musicians, performers and entertainers an integrated management, representation, public relations and promotions service on a "pick and mix" basis so that individual artistes can select the level and type and support they require. This might be as little as having their publicity material written, designed and printed - or can be full management service!”

Venues wishing to book acts or, entertainers looking for representation, are invited to contact Astrid now on 07881 708975 or e-mail her on astrid@headlinemanagement.co.uk

ENDS


Media enquiries to:John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/
http://www.headlinepromotions.co.uk/
http://www.headlinemanagement.co.uk/

The dilemma of Facebook for marketeers as private individuals

I was intrigued by an e-mail invitation from an old friend to join her as one of her “friends” on Facebook (http://www.facebook.com/), the on-line social networking website.

At the very least, it was an opportunity to catch up with an old friend so I readily registered and joined the network. After all, I already enthusiastically support FastPitch (http://www.fastpitchnetworking.com/) which is a business networking site, one of the fastest growing business networking communities in the world. Their online network provides me with a one-stop shop to network and market my marketing & PR business, make business connections, post & distribute press releases, market my company (and myself), promote my blog and more.

FastPitch necessarily contains much personal and business information so that other entrepreneurs have sufficient information to decide if they want to do business with me. So I had little reservation about recording lots of details about myself in Facebook.

However, the word on the street is that Facebook is preparing to introduce a new advertising plan that will let marketeers like me customise advertising for its more than 37 million customers. When you consider the amount of personal information we Facebook members have put into their pages, the potential for advertisers is unparalleled.

Here is the dilemma. I am happy for my business, and some personal, information to be recorded and being made widely available on FastPitch and welcome being contacted by business prospects across the globe. As an individual, I am happy for personal details to be available to my friends across the Facebook network; after all, since joining my initial friend on Facebook I have enjoyed being contacted by many old friends and renewed many former acquaintances.

However, with the Internet becoming a key component of our daily social experience, and people sharing more and more of their personal information, protecting one’s privacy has become that much more of a challenge.

The reality is that those using sites like Facebook and MySpace (rumoured to be following in Facebook’s footsteps) can now be very easily targeted by marketeers like me with very specific offerings. Heck, they even know that I have a 3 year old dog that I brought home from a rescue centre; just think of the marketing opportunities that creates. But I didn’t join Facebook to be a commercial target.

I will be watching this new development very carefully over the coming months. I will be disappointed if I have to pull the plug on my Facebook but, as someone who already suffers from huge volumes of spam mail every day, I do not want to be a further marketing target!

This article was first published in my Telegraph small business blog - September 2007

Safe use of Christmas decorations in nightclub and bar marketing

It’s that time of year when late night bars, nightclubs and restaurants, having started their Christmas and New Year promotions, think about decorating their venue ready for the festive season.

Many businesses make more profit over Christmas and New Year than they do over the whole of the rest of the year so this is critical to their profit and loss account!

Decorating your venue is a key component to customer satisfaction, generating business and upselling. Yet so many managers will leave this to new and junior members of staff with little or no guidance.

I cannot help with the artistic guidance but I can share some practical health and safety tips to ensure that this experience does not lead you into insurance claims!

As always, the exercise must start with PLANNING. Walk round the venue and sketch out your ideas on paper and ensure that you make good use of the materials you have; this saves you problems later when you find the fixings are in the wrong place or electrical power can only be supplied by using extension leads. I always then take out all my decorations and place them around the venue before I start putting them up. Remember for maximum impact it is best to block all your displays together rather than spread them round sparsely!

Inevitably, it seems, staff will try and put up decorations at height using the nearest available chair or bar stool rather than get out the stepladder and work with a buddy for safety. As a manager, cover yourself legally by reminding all staff that they must take care when working at heights; insist that they work in pairs and use a stepladder. Tell them that if it is too difficult to fix a display at height do not do it because not only will it be unsafe now but it has to be taken down next January when it will be just as difficult or unsafe!

Tell them not to fix decorations near naked lights or other sources of heat, over air intakes or ventilation and air con grilles or over Emergency Exits which must remain clear at all times. In particular, no emergency signage should be obscured.

From an operator’s viewpoint, walk round to see their handiwork when completed. Ensure that the decorations do not obscure your promotional signage or product displays. Also, I have found over-enthusiastic staff plaster the back bar with displays which causes problems when serving on busy nights so check practical issues.

They are also keen to use extension leads for lights which are okay by themselves but check that the leads are not wound up so they can overheat. I always use external lighting kits even indoors as my gut feeling, rather than scientific fact, is that they are safer in an environment which can get very dusty and, maybe, wet sometimes. Make sure that trailing leads are secure and taped down if necessary to avoid trip hazards. Make sure that all lighting decorations and disconnected from the mains at closing time.

Come January, make sure that staff take down decorations in a safe manner and store them in their boxes in a dry store. A lot of money is wasted by businesses every year when careful storage will render the decorations good for many years service!

In the meantime, have a busy and profitable Christmas and New Year. For my part, I have planned a tremendously busy period of Christmas and New Year parties with a vibrant programme of live music in my venue so am taking a couple of weeks off before kick starting my intense promotional programme!

This article was first published in John's Telegraph blog - September 2007

Blues night at The Academy Basingstoke

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
August 28th 2007.


No need to be blue at The Academy

Direct from this year’s Woodstock Festival come “Blue Touch” to launch a series of Blues Nights at The Academy Basingstoke on Saturday 15th September.

Supported by the Howlin’ Blues Band, Blue Touch are a well-established acoustic blues 5 piece band with the irrepressible Andrea Maria using, in her words, her tongue and tonsils in a way which comes naturally to her. The result is an amazing sound which reflects the superb musical talents of the musicians who make up this band.

The band plays a range of blues and rock arranged to provide different interpretations and a dynamic stage show featuring the vocal and guitar talents of Neil Sadler and Alan Cleaves. Alan has been playing for longer than he cares to remember but his fingers still fly across the fretboard and produce some breathtaking moments in the band’s output. Neil joined Blue Touch in the summer of 2004 and has a firm belief in the use of valves to help create the right sound. Supporting Hugh in the rhythm section is Merv Griffin on bass, who seems to have the wrong number of strings on
one guitar and lost the body of another yet he still seems to make the right sort of noise!

John Hicks, General Manager of The Academy said: “A large number of customers, who enjoy the wide range of live music we offer, have asked for some quality blues bands. Blue Touch have a reputation for being passionate about their music and for being one of the best blues bands in the UK. We were delighted that they accepted our invitation to perform here in Basingstoke. To have the Howling’ Blues Band on stage as well was a terrific bonus and this promises to be a great evening’s entertainment.”

Full details are available on The Academy website (http://www.academyclubs.com/) or by telephoning 01256 327273. Tickets are £5 on the door on the night and the show concludes with a disco through til 2am.


ENDS



Note to Editors

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Sport Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).


Further details of Blue Touch are available at: http://www.bluetouch.co.uk/



Media enquiries to:
John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/

Both BLUE TOUCH and the HOWLIN' BLUES BAND are available for your events through Headline Management (www.headlinemanagement.co.uk)

Cue to fundraiser for Red Cross

IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
July 20th, 2007



Cue to fundraiser for Red Cross

Snooker players of all levels of skill are invited by The Academy Basingstoke, north Hampshire’s largest snooker and pool centre, sports bar, restaurant and live music venue, to support a charity snooker tournament to raise money for the Basingstoke branch of Red Cross.

Competitors are asked to donate £10 to the Red Cross and invited to take part in the snooker competition to be held at The Academy in Worting Road on Sunday 19 September 2007 commencing at 10am (10.30am draw).

Competitors will be given handicaps and the competition will operate on a knockout basis. Referee is Mr Chris Bone of Cuestars.

The overall winner will win a prestigious cup and £100 cash. Second prize is £50 cash; the two runners-up will win £25 each with a plate competition for the first match losers; the prizes were donated by the Left Hand Drive Place dealership in Basingstoke. But, all competitors will enjoy free snooker for the tournament courtesy of The Academy.

Andrea Hicks, Deputy Manager of The Academy said: “Red Cross volunteers helped thousands of stranded passengers throughout the night following the 30 June terrorist attack at Glasgow airport. Volunteers provided emotional and practical support to more than 3,000 people who had been taken to the Scottish Exhibition Conference Centre, which was used as a rest centre, following an evacuation of the airport.”

“When I read all this in the newspapers, it reminded me of the invaluable work that the local and national Red Cross undertake on behalf of the community, not just in times of crisis but throughout the year. I believed that it was a charity that we should support. Then the unforgettable pictures of local Red Cross teams helping people in distress as a result of the flooding reinforced my determination to help them.” explained Andrea.

To enter the competition, players are invited to register at The Academy in advance or on the day.

Further details can be found on The Academy’s website at http://www.academyclubs.com/ or by telephoning 01256 327273.


ENDS



Note to Editors

Photo: Andrea Hicks with the prestigous Red Cross Cup and prize money

There are three Academy's currently in the South - Basingstoke, Boscombe and Eastleigh. All operate 24 hours, 7 days a week, and offer extensive Snooker, Pool and Nine Ball. Uniquely to The Academy venues, they now show live premiership football on Saturday & Sunday afternoons. In addition to this, professional Darts are available as well as huge satellite screens with surround sound showing live sporting events. Discreet but loaded fruit machines offer maximum payouts and that all-important thrill! The Fun Bars with their light refreshing décor offer a variety of entertainment for all ages, definitely not to be missed! The Basingstoke venue also boasts a function room and superb Chinese Restaurant.
(http://www.academyclubs.com/).


Media enquiries to:John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
http://www.headlinepromotions.blogspot.com/