Thinking television advertising? Think Thinkbox
By John Hicks
Managing Director
Headline Promotions, Press & PR
I have come across a useful resource if you are contemplating advertising on television (or, maybe, you are just interested in TV adverts) and thought that I should share this with you.
This is Thinkbox’s website at http://www.thinkbox.tv/ which is an essential resource for the TV marketing industry.
Here you will find an extensive library of information and industry insights that will help you to discover all the great things TV has to offer, including:
- What’s new: the place to find links to all that’s new, all in one place. It is also the home of My TV week, where prominent industry folk tell us what they’ve been watching this week, and the fortnightly TV Bitch, provider of all the hottest industry gossip.
- Ad Gallery – Where you can watch breaking, classic, award winning and interactive ads along with TV sponsorship bumpers. Call up a selection and click to view.
- Why use TV: Not only does TV remain the most powerful way to captivate your market, but thanks to the growing number of channels it now also provides a huge range of opportunities for all kinds of advertiser to engage with audiences. It's time to challenge your assumptions.
- How to use TV: In this section you can explore audiences and great ways of using TV to reach them. Includes footage of over 25 expert interviews on the subject, featuring leading industry figures such as Stephen Woodford at WCRS, Sue Unerman at Mediacom, Jamie Galloway at COI and Steve Gray at Chrysler
- Resources – here you will find a host of searchable case studies, insight guides on the subjects marketers ask us about, downloadable charts to populate your presentations, a section with the latest TV research.
- Industry Links – Searchable directory of hundreds of industry contacts, from media agencies to AFP specialists. Users can access and search over 200 hundred industry contacts by name including independent production houses involved in advertiser funded production and industry trade bodies.
- Programming – A taster of both the current and forecasted TV schedules across all UK channels. Here’s a ‘first chance to view’ great telly clips, forthcoming programming at a glance, A-Z of programme listings, monthly highlights and a search facility by genre or audience data.
You might like to make a mental note to visit the site every Monday when they change the current TV adverts on line. Because Headline Promotions, Press & PR specialises in giving small to medium sized businesses a competitive edge, our clients tend not to use TV advertising (more use no-cost TV news and feature opportunities). But my Monday morning visits to the site do help get the creative juices going and I keep in touch with what customers are viewing on their TV.
Besides, it's fun!
