Inside us all there is a world record, it needs determination and opportunity to bring that out.The range of records is enormous - from small, personal, challenges through to the incredible Steve Fossett with his huge budget, global profile, attempts (who can forget some of the remarkable images, such as his flight around the world in the Virgin Atlantic Global Flyer, pictured above).
Of course, some are downright crazy as the UK newspaper “The Mirror” recorded in 2004 when Guinness World Records celebrated its 50th anniversary. These ranged from the fastest talker to the most consecutive pogo stick jumps!
You may wish to do this for charity as a fundraiser, to help you publicise your business or simply to get yourself in the globally famous Guinness Book of World Records or, maybe, you just want to do it for fun!
Here in the UK, Headline Promotions, Press & PR have been involved in many world record events – from Danny D’s “longest live DJ set in a nightclub using vinyl” at Chicago Rock Café Basingstoke and pulling a Harrier Jump Jet down the runway at Royal Naval Air Station Yeovilton through to DJ Casper’s world record for “the largest number of people dancing the Cha Cha Slide” at Jumpin’ Jaks Harlow.
John Hicks, Managing Director of the Basingstoke-based small business public relations and marketing consultancy, has been involved in them all. Has he a favourite?
Well, setting a new world record for pulling historic Field Guns from Yeovil to Greenwich to raise tens of thousands of pounds for Gulf War veterans must be near the top of the list because, in those rare moments he can relax and be “casual”, he sports his trademark field gun crew sweatshirt. We reckon is getting so threadbare that he will have to run another event soon just to get himself some new leisure wear!!!
To be fair, in a press interview at the time, John said: “It was a privilege to help raise money for Gulf War veterans and their families. It was a tiring week for me and I was merely handling the media side of things, goodness knows how the crew must feel. But the highlight of the week must be the Parade in front of the Admiral of the Fleet at Greenwich; it was such an honour to be there and to see Petty Office Dave Roberts hand over a significant cheque for money so generously and freely given by the public on our route.”
In terms of media coverage, Danny D’s event was a spectacular success. This attracted national coverage on breakfast television – and, with John’s son Alex at the computer for hours on end, the whole show was also broadcast on the Internet (during the course of the 100 hours continuous event, the site attracted 11,000 hits from all over the world – mainly the US but from as diverse places as Paraguay and Vietnam!).
To provide support and resources for people or groups attempting to set a new world record, Headline Promotions Press & PR have launched a new website – http://www.worldrecordattempt.co.uk/.
This site is available free-of-charge to help budding record breakers to promote their event across the web. It contains information, articles and news plus a photo gallery which, along with the site itself, will be developed further over the coming months.
Record breakers can upload their own web page onto the site and, if they wish, have e-mails forwarded to their own inbox. If they do not have a web site then AFH Website Design of Yeovil will design and host one for a nominal £100 to get the “show on the road”!
Through our associate press release and press release distribution service, the Press Release Writing Service (http://www.pressreleasewritingservice.co.uk/), budding world record holders can have press releases drafted and distributed free of charge. Details are available through Headline Promotions, Press & PR.
As John says: “There’s no time like the present! Achieve your ambitions! If we can help, please feel free to use this new resource at www.worldrecordattempt.co.uk. Headline Promotions, Press & PR will also be pleased to advise businesses who wish to support such events gain maximum advantage from such sponsorship.”
