Foster's Twist in a twist?
A personal reflection by John Hicks
The Foster's PR machinery is first class - as a visit to the website will show you.
But, a client wanted to enter the Foster's competition for bars' displays but, when they tried to use the website "submit" form it doesn't work! That isn't good!
So, to be helpful, I went to main Foster's website to let them know. I clicked on the "Contact" button which gave me an e-mail form. I sent the e-mail and guess what? It bounced back as undeliverable as the address was unknown.
What a shame that all that effort and exceptional product promotion is wasted!
