IMMEDIATE PRESS RELEASE
Basingstoke, Hampshire UK
20th July 2006.
Hair Salons make own headlines
Altis Leisure Group has appointed Basingstoke marketing and public relations consultancy, Headline Promotions Press & PR, to promote its expanding Nirvana Hair Salons brand in the UK.
Initially focussing on the refurbished and expanded Fareham salon, Headline Promotions will develop and implement an integrated marketing, promotions, public relations and advertising campaign.
The Altis Leisure Group encompasses a wide range of business interests including live music venues & snooker halls and a vehicle tyre & exhaust fitting station.
John Hicks, a member of the Institute of Direct Marketing and Managing Director of Headline Promotions Press & PR, said, “This is an exciting time for the Nirvana as they refurbish and expand so we are delighted to play a part in promoting the brand.”
Managing Director of Altis Leisure Group, Tim Swain, said, “Headline Promotions’ proven expertise in marketing, promotions and public relations in this industry, made us very comfortable in our choice of marketing and promotions agency. Our management team have spent time with John Hicks and they are very excited at seeing the outcomes of the dynamic strategy he has outlined.”
“The first major event will be a regional fashion and hair show which will enable contestants to compete for the opportunity to develop a modelling career.” added Tim. Full details will be announced soon on The Nirvana website (http://www.nirvanasalons.com/).
ENDS
Note to Editors
Originally established in Waterlooville in 1990, with the Fareham branch opening in 1997, Nirvana Salons are very fashionable salons with fast moving ideas and techniques. The main objective of NIRVANA is to ensure customer satisfaction. This is accomplished through every aspect in the salon. Each customer receives a complimentary consultation before any action is taken, and requirements are discussed fully, so that the stylist is completely aware of what the customer wants. All the products used in the salon are of the highest quality; Wella and Philip Kingsley are among the brands used.
At Nirvana, all staff regularly attend courses and seminars , as well as taking part in photo shoots and competitions. At Nirvana staff work on a grading system. The most highly qualified and experienced hairdressers are Artistic Directors, Creative Directors followed by Style Designers followed by Senior then Junior Stylists.
(www.nirvanasalons.com).
Headline Promotions, Press & PR was founded by John Hicks, a member of the Institute of Direct Marketing, in 2005 to provide marketing, public relations and promotions support for small to medium sized businesses in the south of England.
www.headlinepromotions.blogspot.com
Photograph of John Hicks available. For jpeg please e-mail John - to view click here.
Media enquiries to:John Hicks M.IDM
Headline Promotions, Press & PR
Mobile: 07771 575 654
Fax: 0707 520 9717
john@headlinepromotions.co.uk
www.headlinepromotions.blogspot.com
